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Despite all of that, Coca-Cola failed miserably when it introduced New Coke to the public back in 1985. Why? What happened? Well, there have been many theories floated over the years, as to why New Coke fizzled out. Like everyone else, I have my own theory. A very simple theory... People didn't like New Coke. It's as simple as that. Despite all the research that was done, and despite the thousands of taste tests conducted; the buying public just didn't like the taste of New Coke. And absolutely nothing Coca-Cola said or did could change that one simple fact. Unfortunately, that turned out to be a very costly lesson for Coca-Cola. They lost millions of customers to their bitter rival and number two soft drink giant,Yeezy Boost 350, Pepsi. They also took a bath financially. Yes, Coca-Cola is still the number one soft drink. But the gap has been narrowed significantly. Here's another example:Burger King wanted desperately to be "French Fries King.
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